Tuesday, May 1, 2012

Interview Tip: Stress Your Achievements

There are literally hundreds if not thousands of books that have been written on the subject of mastering interviews. A simple stroll through your local Barnes & Noble or search on Amazon.com will uncover a glut of material devoted to the subject. While some of the content can be useful, subject matter that is devoted to teaching the reader how to manipulate the interview with nonsense the writers think we want to hear is useless. In my opinion, there is no such thing as “buzzwords” or “phrases” that will impress the interviewer so much that the interviewee will get the job. You can answer interview questions exactly how you think we want to hear them, but if the answers are not genuine, then it’s actually going to do you more harm than good. It is very easy to see through thinly veiled answers that are nothing more than pre-canned or pre-packaged gibberish.

The whole point of an interview is to get to know you as the candidate; what’s your professional background, what qualifications do you bring to the position, how would your personality fit with the company culture, etc. Above all, we want to know what professional achievements/accomplishments you bring to the table. This is what sells you, not the pre-rehearsed answers for 200 questions. The simplest way to prepare for a job interview is to think about your four or five greatest professional achievements, and have them fresh in your mind prior to the interview. You will be amazed at how you can intertwine your accolades into the responses that you provide for just about any question being posed. It’s simple, and it’s effective.

I have hundreds of examples I could share, but let me quickly relay the story of one job seeker in particular where stressing his achievements in an interview was the key to him successfully landing the position. This particular applicant had been laid off as a sales rep in the pharmaceutical industry, and being one of the most competitive industries out there at the time (and right now), it was difficult to find that next job. He had some success in securing interviews, but not in beating out the competition. As we talked about the specifics of his previous interviews, I picked up one commonality – he was not doing enough to stress his achievements with real-life examples. He had an excellent track record of exceeding quota, being recognized as a top producer, and had been bestowed many awards and accolades. The problem was, he was not conveying any of it in interviews. The day before the next big interview, we spent a few minutes talking about his accomplishments, and how to express those in the interview. His interview was at the tail end of over 400 candidates. Yes, 400. The first question he was asked was what 3 words best described him (which is a question I am not a fan of, but that’s neither here nor there). Instead of spitting out the words that were sure to impress (as conveyed by many books), he came up with words that were genuine to him, and backed each with a quick example of a professional achievement. That was the only question he was asked that day – he was the only person out of over 400 that had answered it that way. He was offered the position on the spot, and the rest is history.

If you are not doing so already, I would highly recommend to incorporate your achievements in your own interview arsenal. It may just be the thing that is holding you back from landing that coveted position.

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