Networking Business Cards

“Let me give you my card.” For anyone who has worked any amount of time in the workplace, this is probably a phrase that you have heard, and/or said, hundreds if not thousands of times. Whether you are on a sales call, having a lunch meeting, or simply talking to a neighbor, having a business card on hand is essential to marketing yourself or your business, now or in the future. Even in this day and age of technology where so much interaction is conducted via email and social media, I still have a stack of literally hundreds (or more) business cards I have accumulated from others over the years. And believe it or not, I still use them. Sometimes it’s easier to grab and sift through a pile of cards quickly versus searching contacts on my phone or laptop, especially when distinguishing features make some cards instantly recognizable.

But what do you use when you are searching for a job? The first part of the answer is don’t use your old business card! You are no longer employed (presumably) with your old company, and it just isn’t good form. The solution: create (or have created) a card specifically designed for networking. Networking business cards have the look and feel of a regular business card, and provide you with the opportunity to present essential career and contact information with people you
meet in both social and professional situations. Networking business cards are especially useful for college students who typically wouldn't have business cards. For those who are still employed, career changer you probably don't want to use regular business cards. A nominal investment will print you a good amount of networking cards.

Just like business cards, networking cards contain key contact information, but instead of listing a company and job title, a networking card highlights your brief career profile or distinctive selling proposition. Networking cards include all of your pertinent contact information, including your name, phone number, email address, mailing address, cell phone, and hopefully links to your LinkedIn profile and other professional social media sites. Be sure to print your key qualifications (or summary of accomplishments) on the back of your networking card as well; think of it as a mini resume.

One thing I hate is being handed a business card that is sweaty, damp and hot, and obviously just came out of the individual’s pocket. It leaves a lasting impression……..but not the kind you want. It also is the fastest way for your card to find the nearest garbage can. Invest in yourself and your image, and buy a business card holder to protect your cards and keep them clean and crisp. A wrinkled or worn card won’t leave much of a positive impression either.

Remember, a networking business card is intended to promote you. You never know who you will rub shoulders with at networking events, professional association meetings, or in line at the grocery store. Have them on hand at all times. For more information on how and where to create or print cards, contact me via email and I will help get you set up (rather than making this seem like a promotional piece for certain companies).