Focus on the company’s needs, not yours

This is a pet peeve of mine, that’s undeniable. But beyond me, there are many professionals in my industry who feel the same way. So what is it we find so irritating? Reading resumes and cover letters that are chalk full of the wants and needs of the applicant, with no mention of what they BRING TO US.

“I want this much money.”

“I want the job to fit my personal schedule.”

“I want a position with flexibility and growth.”

“I want, I want, I want!”

The unfortunate truth is that right now in this economy, the power lies with employers. A prospective employer wants to know what you bring to the table, and what value you bring to their organization. If you don’t have the skills, education, or experience to meet the requirements needed in the position, it is completely irrelevant what demands you carry. And even if you do have the aforementioned background, but demonstrate a lack of genuine interest in the company by focusing exclusively on your needs, then you will not make it past the screening stage. Hiring decisions are made to fit the needs of the company, not yours.

So what can you do to show you are genuinely interested in meeting the needs of the company? Start by researching the position as well as the company. A quick Google search should provide an abundance of information. Pay particular attention to the company’s goals, and what the entire scope of the position entails. At that point you can focus on how you can bring value to the role. This is what we as recruiters and hiring managers want to know.

Additionally, make sure to address the company as they should be addressed: with the company’s name, address and name of contact person (if known) at the top of your cover letter. So many cover letters look like an extension of the resume, with the applicant’s name and address taking center stage. It is not about you. Make it about the company. Make all of your statements about the worth you can bring to them. As simple as it sounds, you will already have a leg up on a good portion of your competition if you do so.

In brief, approach every potential position from a standpoint of what you can bring to them, and not vice versa. It is important to determine on your end if you are a good fit for the organization, and that is fine. But don’t make your desires a focal point. Doing so is a quick way of ensuring your demise, regardless of whether or not you conclude you are an amicable fit.