Friday, February 10, 2012

“Follow” Companies on LinkedIn

As part of your overall job search plan, you should be creating a list of target companies you would like to work with. It is important to actually research these companies to not only learn as much as you can about the company, but also to determine that you would be a good fit. There is no reason to pursue employment with an organization where you would be miserable working.

Once you have concluded that a specific company would be an employment preference to pursue, it will be important to stay apprised of the latest job openings and happenings within the company. LinkedIn now makes it possible for you to “follow” any company, including updates on new employees who have joined the organization, and employees who have recently left. Best of all perhaps is that you can be notified when new jobs open. Here is how to set it up:

Log in to your LinkedIn profile, and select the “Companies” tab at the top. This will bring you to an empty box under the title “Search for Companies.” Simply fill in the name of the company you would like to follow, and press the Search box.

When you arrive at the company profile, notice that you can click “Follow Company” over on the right. The “Following” box will now be checked. It will also have a scroll down arrow directly to the right of “Following” which if you click on will bring you to the options of “Stop Following” and “Settings.”

Click on “Settings” and a pop up box will emerge. You will now be given the option to be notified when:

- Employees Join, Leave, or Are Promoted

- New Job Opportunities

- Company Profile Updates

You can also choose the frequency with which you are notified, either Weekly or Daily.

Once you become more acquainted with the features, you will see that there are a number of possibilities this provides for your job search, including connecting directly with current employees, and finding out why former employees left. You can familiarize yourself with the structure o the organization, and learn the names of key management members (which can be a plus for future interviews). Even if it is simply for receiving new job notifications, it is definitely worth your time to check it out.

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